Cloud Marketing

Adobe bets big on cloud computing for marketing in India

Grazed from BGR. Author: Editorial Staff.

Emphasising that Adobe Experience Cloud represents the largest opportunity for the company, Adobe President and CEO Shantanu Narayan says the tech giant has clearly established itself as a leader in helping companies roll out the digital transformation in India and globally with its cloud solutions.

The change in consumer expectations is the main factor that triggered innovation and growth for Adobe’s digital marketing business and brands across verticals are readily embracing its cloud solutions globally, he adds. “The massive tailwind across the world is that consumer expectations have changed and one of them is that consumers prefer to interact with any company digitally.  Mobile as a way to interfacing with businesses has become a de-facto standard. Digital is cheaper, faster and it delivers a better experience,” Narayen told IANS...

Read more from the source @

How Moving to the Cloud Can Improve SEO

Increasingly, cloud computing is becoming more and more popular, with large numbers of businesses of all sizes making the move over to the cloud. The greatest advantage of the cloud is that there is no need for a physical infrastructure when you move over to the cloud as it is an online hosting service, where you can run applications and store data purely online.

Not only is this helping many businesses to save money, it is also allowing for more efficient SEO strategies and helping businesses to improve their online presence and SERPs ranking...

Marketing the Cloud in 2016

Grazed from PromotionWorld. Author: Adam Groff.

If your business provides cloud services, then you already know how important it is to spread the word about the cloud to potential clients. Fortunately, there are a number of ways cloud providers just like you are successfully marketing their services to businesses of all kinds. Here are just a few cloud marketing tips to keep in mind:

Educate the Customer

Although cloud computing is quickly becoming the new norm in the business world, not all businesses are familiar with cloud technology. It's your job as a cloud service provider to educate potential customers in cloud terminology. You don't have to offer a cloud tutorial with your marketing campaigns, but it is wise to incorporate some informational content within each campaign...

The digital marketing cloud war: who will win over the CMO?

Grazed from InformationAge. Author: Ben Rossi.

Cloud computing has completely transformed the way organisations operate, redefining traditional business functions in the process. In no department has this been more evident than marketing.  For CMOs, cloud is being positioned as a much-needed central platform to control and align the raft of new marketing opportunities that have surfaced from other emerging technologies in recent years.

Innovations driven by analytics, digital, search and social media have given brands new ways to connect with consumers, revolutionising conventional marketing techniques in the process...

GameStop Taps Microsoft Azure to Bolster Consumer Experience, Marketing Strategy

Grazed from TechTimes. Author: Quienten Plummer.

Microsoft's presence in GameStop stores is moving beyond Xbox consoles. The company will prop up in-store beacons pushing video and promotions via the Azure cloud to customers' mobile devices as they shop in the retailer's brick-and-mortar stores. Microsoft is the latest company to sign on as a partner in the GameStop Technology Institute (GTI). Microsoft's Azure cloud will also fuel employee tablets with customer data.

The "magic" begins as soon as a customer enters a GameStop location and an Azure-connected beacon pushes a "digital welcome message" to a shopper's device. The welcome message will detail in-store promotions and deliver a map of the store's other beacons, which will serve up game trailers and other product data...

Oracle Talks Marketing Cloud Vision

Grazed from CruxialCIO. Author: Antone Gonsalves.

Oracle intends to build a cloud-based marketing service that combines several acquired technologies into a single platform for creating ad campaigns based on unified customer data. Mark Hurd, the company's president, discussed the vision for the Oracle Marketing Cloud April 30 at a special event at The Museum of Arts and Design in New York City.

The marketing service envisioned by Oracle will combine the technology from a handful of companies the vendor has acquired over the last couple of years, including BlueKai, Compendium, Eloqua and Responsys. Technologies from these companies will be integrated with the Oracle Social Cloud to create the new marketing platform. Social Cloud lets marketers manage relationships with customers over social media channels...

Road to Cloud Computing Obscured by Confusion, Marketing Hype

Grazed from eWeek. Author: Wayne Rash.

Ask pretty much anybody who is in the process of moving some business operations to the cloud exactly what they think the cloud is, and the chances are you'll get a different answer from each one. This is, as you might expect, a problem when it comes to moving critical business functions to the cloud. "The cloud doesn't have to mean the public cloud," Margaret Dawson told eWEEK in an interview at the Interop conference here.

Dawson, who is Hewlett-Packard's vice president of product marketing and a cloud evangelist" for the company said that the misunderstandings of what the cloud is and how it works play a significant role in slowing cloud adoption for many companies. This is because a surprisingly large number of people assume "the cloud" means the "public cloud." In reality, Dawson said, most companies don't, and shouldn't, use the public cloud for their operations...

VMware and the one question that matters most in cloud marketing

Grazed from GigaOM.  Author: James Urquhart.

I wrote in July about how cloud computing isn’t the same for every enterprise, and the true implications of this have been becoming clearer to many over the last several months. VMware’s vCloud Hybrid Service, in particular, offers a view of an entirely different cloud story targeted at a largely different buyer audience than the likes of Amazon, Microsoft or Google.

What VMware’s story most demonstrates to me is the one question that matters more than any other when it comes to cloud buying patterns: To what extent does a company engage in software development to define its business?  The answer to this question will determine the mix of technologies and services that company will demand — at least for the next few years...

Microsoft hits out at Google Apps in next round of cloud fight

Grazed from CloudPro. Author: Jane McCallion.

Microsoft has fired up its anti-Google campaign again, this time taking aim at the search giant’s document creation and collaboration Software-as-a-Service (SaaS) offering, Google Docs. In a new advert, Microsoft urges customers – both potential and actual – not to “gamble with Google Docs”, claiming the service is unable to conserve formatting from Office documents.

Google Docs is presented as a disreputable croupier in a casino who will give the gambler a dice key ring, if he is able to retain the original formatting from a Microsoft PowerPoint presentation. If not, the croupier will take the gambler's wallet, credibility and chances of a job promotion. Despite the advice of his friend, the gambler decides to take the bet and the advert ends with him losing then passing out...

Cloud Computing: Software Defined Data Center - Marketing or Meaty?

Grazed from NetworkComputing.  Author: Tom Hollingsworth.

It seems like all IT hardware is now being defined by software. In the network, software defined networking (SDN) is a daily topic of debate. On the storage side, discussions about abstraction and programmability are starting to be lumped into the category of Software Defined Storage (SDS). And now a term is emerging to denote the convergence of all these things into something much bigger: the software defined data center (SDDC).

SDDC was coined by the former CTO of VMware, Dr. Steve Herrod. The first mention was at Interop 2012. Dr. Herrod was talking about the convergence of networking, storage, and server virtualization and how it would affect engineers and architects and change their vision of the data center...