Business Technology

4 Ways Technology Is Rapidly Transforming the Fitness Landscape

Technology has radically altered our lives in many areas, and fitness is no exception. Technology has changed everything from the way people train to how fitness centers are being marketed and operated. Let's look at four ways technology is transforming the world of fitness as we know it.

Fitness enters the Cloud

Wearable devices are collecting vital information nonstop. Depending on the device, they can collect data like calories burned, optimal heart rate, temperature, miles walked, and even advanced metrics like length and quality of sleep. All of this data is automatically saved to the cloud for easy interaction with other devices.

There are even apps that let you take a picture of the exercise machine's console, capturing data like time, distance, calories burned. These apps use optical character recognition to translate the data on the machine to information stored in your fitness profile. This is a viable solution for saving your data when the machine you're working on isn't compatible with your personal device.

How To Use Technology As A Marketing Tool

As a business owner, when you think of technology you probably imagine the computer systems, equipment and machinery that form the infrastructure of your company, and possibly the products or services you deal in, depending on your market. Technological changes happen at an ever-increasing pace, and it can be hard enough to keep up with those product and infrastructure developments, let alone anything else. Savvy business owners know that making use of technology can extend into marketing as well, so if you aren't already using tech to promote your business, get ahead of your competitors and make use of the tools that are available to get your business noticed.


There's an app for everything it seems, with more being added and developed constantly. It's highly likely that there is an app around that would be very helpful to you if you only knew it existed. If you already have an idea for what would help your business, you can have a look online and see if there are apps that can do what you're looking for. If you haven't got any ideas yourself, don't assume that there isn't anything - there are many innovative and original apps available for all types of consumer. Have a browse for apps that are relevant to your industry or niche and see what you can find. You can also look in industry publications, where apps are frequently reviewed and advertised. Say you have just opened a new Italian Restaurant in a busy city center. Competition is fierce, but by looking at what apps are relevant to your industry, you could make use of restaurant marketing and mobile apps that can give you an advantage over your rivals. If the app you want doesn't seem to exist, you can always create one yourself, or use a freelance designer to create one for you. If it catches on, you may find you have an additional revenue stream as well as a useful app. You can also use apps as an advertising platform, where you pay to have your business featured on the app of your choice, helping you to reach more potential customers.

Ways Technology Has Changed the Way We Do Business

Information and Communication Technology (ICT) has made the process of doing and running a business much easier. A business owner can make transactions from the comfort of their smartphone and run several accounts there, communicate and network with people anywhere in the world and monitor the breaking news across all countries. All this without even having to leave the house.

With the digital revolution, you can monitor market trends, order products you want and pay for them online, and a customer is always a click away. Technology has transformed the way we do business today.

Seamless transactions

The era when you had to stand in long queues is long gone. There is now online and mobile banking which has made it easier to buy and purchase goods and to pay bills. Through mobile payments platforms, it is now cheaper, more efficient and convenient for businesses to make transactions whether it is business to business or other third parties like banks.

Must Know Ways To Improve Your Small Business Today

Your business is important to you, so you must be looking out for ways to improve it as often as you can. The business and technology worlds are two that progress and change at an alarming rate, so it's crucial that you remain aware of significant advancements in these and other relevant fields. Always keep an eye out for ways in which you can improve your business as enhancements begin to arise. This way, you can prevent your business from becoming tired and outdated. As the boss, it's your responsibility to be searching for means of continued improvement either yourself, or to employ a specialist individual or a team to do exactly this for you.

Use The Best Software

If you're office based, then you and your employees need to be using the very best technology you can afford. Business processes will be quicker and more efficient if you're using modern services. If you're using computer software that is out of date, then you're going to have to work extremely hard to keep up and challenge other businesses. Avoid using old IT software and invest in improved communications such as cloud technology from Teldat, spyware, CRM and file recovery software. You cannot expect the best work from your team if you're not giving them the best software to work with. Your business will start to suffer and slip if you're not giving 100% into improving the essential apps, tools, and software so begin today and replace any old services you have.

What Crucial Factors Should You Consider When Deciding Which Web Host to Use?

There are several elements that come together to make an online business successful and web hosting is certainly one of those. Not only does the right web host mean you'll deliver a satisfactory user experience, but your website will also perform better in search rankings and you won't lose money unnecessarily, due to downtimes or any related problems.

Not only do you need to ensure your hosting is right from the very beginning, but you must also be sure your hosting plan continues to be the best one for you. Before we jump right into the most important considerations to make when choosing a hosting provider, it's a good idea to find out exactly what your hosting needs are.

Questions to ask yourself first

Great Technology Solutions Every Business Needs

Because people's lives are more and more dependent on technologies, it is a no-brainer that businesses are counting on technologies as well. Given the quick development of technology, it won't be long before it takes over every single aspect of people's lives. It might be a bit difficult to keep up-to-date with every single technology that is out there and establish which one is a good fit for a particular business. However, to stay competitive in the business market, both large and small companies need to seek the latest and most sophisticated technology.

It almost goes without saying that technology has a lot of advantages. Thanks to the vast number of innovative ideas, small and medium-sized enterprises are now able to automate a great range of tasks that had to be done manually only a few years ago. It saves a lot of time and money. Although it is tricky to keep up with the day to day advances, this is a major factor that makes a difference between stagnant businesses and growing businesses. Here are some key technologies that are worth investing in, or at least considering.

5 Reasons You Still Need a Printer

With the ongoing and extensive advancement in technology, the mobile and wireless products continue to improve, and many people feel that a printer is a "dinosaur" and is no longer needed. However, with the ability to print detailed graphics, documents, photos, spreadsheets, and more, and the improvements to wireless and cloud printing, there are a variety of excellent reasons why you should still have a printer in your home, office, or business. 

Here are some examples: 

1. Mobile Devices 

Mobile phones and other devices are a significant part of most people's everyday lives nowadays, whether for business or personal reasons. Therefore, manufacturers of wireless inkjet printers are making printers that are compatible with mobile devices so that you can print directly from them by connecting via Bluetooth or wirelessly. You can then print directly from the handheld device. 

Using Technology to Make Your Company More Flexible

With so many new companies starting and the lines between markets blurring, many established businesses have had to think of new ways to keep themselves relevant. One of the best ways to do that is to try and keep your core business as flexible as possible so you can move and adapt to changes quickly. Technology can help your company become more flexible and able to adapt and even anticipate changes.

Market Research

One of the things which has changed with technology is market research. You no longer need to have people on the high street handing out surveys to get an opinion on your customer's happiness. You can now tap into their thoughts just be sending them an email or a text message. The proportion of customers that respond might even be higher using these methods, as they can respond when they wish instead of having to stop in the street. It also allows you to get the results of your survey a lot quicker, especially if using an automated survey.

Technology Upgrades That Will Help Your Business Compete

There's no denying that technology has worked its way into our personal and business lives. You're likely attached to your computer and phone for a good amount of time during any given day. That's why businesses who want to thrive can't sit around and work the same way they always have.

As a leader in or of your company, it's up to you to grab the bull by the horns and make change happen. There's no reason to be afraid of technology. It exists to make your life and job easier and customers more satisfied. See the technology upgrades that will help your business compete.

The Cloud

If you're not already, it's time to check out and implement working in the cloud. Centralize efforts and track issues all in one place. Get access from anywhere at any time to keep the right people informed of important communications. Share documents quickly and efficiently as to not hold up the timing on any projects. You'll be able to sleep at night knowing your data is secure, safe and easily accessible, should you have to retrieve information on the spot.

How Can Technology Help Your Small Business?

When you are running a small business, it is advisable to use technology to help you work smarter. That means you need to use technology to your advantage so that you can concentrate and focus on other more important matters. However, not all small businesses know just what's out there that can help them do this. Here are a few of the ways technology can be used to help your business run smoothly.


Your marketing campaign may be partly based on local advertising but more than likely using your website, but there are other avenues open to you that can get your reach even further. Although social media platforms are the favored method of reaching audience, do not dismiss e-mails as a way of targeting your audience by sending personalized messages that appeal to their likes and preferences. If you start an email list with your existing customers, you can send them regular updates with your latest offers and products. E-mails that are personalized are more likely to be read and acted upon.