Business Strategy

How to Secure Your Google My Business Listing

Google My Business (GMB) is a free tool for businesses and organizations that lets them manage their online presence on Google, including Search and Maps. GMB is relatively easy to use and after verifying and editing the details about your business, customers will find you more easily.

Getting the basics right, however, is essential. At the cornerstone of a successful local SEO campaign is a fully-optimized GMB so that you appear in Maps, as well as the local pack listings. Securing your position, though, requires time and effort.

The following guide will explain how to secure and verify your Google My Business listing, as well as how to elevate it.

Tips For Helping Your Company Adopt More Technology Solutions

As the head of technology at your organization, it can be challenging to get upper management and your employees to accept that what you're telling them is best for the company. The reality is that technology solutions can be complicated and aren't always cut and dry. These types of changes often put others on the defense and cause them to ask a lot of tough questions.

It's a wise idea to have a list of ways handy for how you can get the go-ahead at your company from those who matter the most to adopt more technology solutions. It's your job as the lead in this area to sell them on it and make sure what you're suggesting is genuinely going to help your business move forward in a positive direction.

Explain the Benefits

One tip to help your company adopt more technology solutions is to be forthcoming about all the benefits that will come from these upgrades. For instance, take time to study all you need to know about speeding up your content pages for mobile and understanding the advantages of working in the cloud. Come to meetings prepared to go over all the reasons why what you're proposing is the best move at the time and worth the investment in the long run. Put together a list of the most appealing options in your opinion and present the benefits in a clear and concise manner or presentation. This is one of the most important steps because if people can't see how these solutions are aiding them, then it's going to be more difficult to get them to commit to your solutions and move forward. 

How the Digital Age Is Shaping the Modern-Day Business

The digital age refers to the advancements that have been brought on by technology. It is also known as the information age, given that the answer to any question you are looking for is a click of a button away, very literally. It all started with the introduction of digital computers which are now widespread and used by every single business across various industries to organize their information and data. This invention has changed the very way that the modern-day business operates and will continue to change it in the future. 

The very understanding of how people communicate has changed, and as a result of this consumer's behavior has also been affected. There are numerous other ways that the digital age has shaped what is now known as the business of today, and these will be touched upon below. 

How Cloud Computing is Impacting the Business Sector

Technology is changing industries in many ways which are positive. It is helping to increase productivity, boost efficiency and make running businesses much more accessible. Another benefit of technology is what it's doing in terms of enabling enterprises to become more pervasive. As a result of the many innovations we see in this day and age, geographical restrictions are gradually being eliminated. One of the industries that is immensely benefiting from technology is the business sector. Cloud computing especially has positively impacted the way they operate and how they access information. Below, you're going to discover how cloud computing is changing the business sector.


Software and upgrades can be relatively expensive, especially when they need to be purchased on a regular basis. However, businesses who use cloud computing have the option of scaling up and down which, in return, could save them a significant amount of money. It means they only have to buy the software that they need and are going to use, which will eliminate waste and unnecessary expenses. It is more or less a pay-as-you-go system, so you only pick products and services that are beneficial to your business, and you can stop paying for them if at any point they're no longer needed. Another benefit in this regard is that instead of having to pay for upgrades yourself, the service provider typically does it for you.

12 Tips To Help You Improve Your New IT Business

Running your own business is a big accomplishment, and you should be proud of how far you've come. However, there's always room for improvement, and being a new IT business means you're having to continue innovating your business processes, products and/or services.

The following tips will help you advance your company so you can continue to grow and expand. When you put your time and energy into focusing on what's most important, you'll be able to succeed over the long-term. Keep in mind that change is difficult and it could take some time before you see your adjustments truly making a difference in how you operate your business.

1.   Set Goals

It's imperative you take the time to sit down and set goals for what you want to achieve. You need this roadmap in place early so you know where you're heading and can communicate these objectives to your leadership team and staff. Be specific in your approach and write down exactly what you're going to do differently to ensure your goals are being met in a timely manner. Be diligent about tracking your progress, so you know what's working and what areas will require you to go back to the drawing board.

How to Work Smarter not Harder

Sometimes there simply aren't enough hours in the day, which means you are rushing from one place to another trying to get all your tasks done. However, why not make things easier for yourself by trying to work smarter instead of harder? Here are some great ideas to help you get more out of the day that you have before.

Trim Your To-Do List

The problem that some people have is that they start their days with so much on their to-do lists that they have no chance of getting everything done in time. To try and combat this, you need to think a little more logically about the things you need to do and prioritize. Create a list of the top 3-5 things that are the highest priority and do those instead of other less important tasks. Concentrate on each of the errands individually and make sure you complete them fully before moving onto the next.

5 Tips on Making Your Business More Data-Driven

Businesses and business owners have more instruments and resources to use when it comes to making critical decisions in today's modern world. Aside from the wealth of software and tools you can now add to your business workflows, there is also more data to process and insights to gather than ever before.

This can be a great advantage or a challenge, depending on how you approach making data-driven decisions. The key to turning a wealth of data into a competitive advantage is good data management. In this article, we are going to go over the five tips on how you can make your business more data-driven.

Understand the Boundaries

Four Ways to Simplify Your Business

The complexities of business are what makes it such a fascinating area of work: there's people to manage, sales to forecast, risks to conceive of and setbacks to tackle, all of which can come from a wide variety of directions. Nonetheless, when it comes to managing your own business, these complexities can sometimes get in the way of effective, efficient and therefore optimal business performance: you'll want to simplify some of your business procedures to really get ahead. Here are just four tips to help you simplify your business so that it's able to perform at its peak. 

The Future of Business Finance in the Cloud

Article Written by Avery Phillips

Among the many industries that have been revolutionized by cloud computing and virtual software services, perhaps unexpectedly, is finance. For businesses in particular, abandoning legacy systems and upgrading to cloud resources can significantly improve the efficiency and accuracy of financial operations. 

It's pretty much a win-win, reducing bulk (both in terms of on-site IT and time spent), and reducing a company's reliance on outdated software and expensive overhauls. 

Here's how it works, and what's in store as cloud services continue to advance.

How Technology Can Help You To Engage With Your Customers

As a business owner, you know how important your customers are. Engaging with them is essential to keep them as loyal to you as possible because they all have a lot of choices. If they feel they are getting more attention from another company, they will transfer their loyalty and their money to them. 

Being able to engage well, though, is entirely different to simply engaging. You mustn't, for example, try to sell too hard, or bother your customers in any way. You should, of course, always answer questions and reply to comments. Getting the balance right when it comes to customer engagement is crucial, and technology is always a great place to start when thinking about engagement. Here are some ways to get it right.